Broker Cooperation is The Key To Unlocking It

       By Kevin Maggiacomo

with Solomon Poretsky and Cameron Williams


Our previous whitepaper made the case for commercial real estate broker cooperation from a market logic point of view. In this follow up, we consider how full broker cooperation is essential for brokers and their clients to unlock the opportunities that exist in the CRE market today. Specifically, we look at the rise of non-primary real estate markets in the US; the changing of the guard in terms of who is investing in CRE today (hint: it’s not the usual suspects); and finally, unlocking opportunity in CRE wherever we find ourselves in economic cycles. It all comes down to creating an efficient, optimized market, and the last three-plus decades have shown us that broker cooperation is key to this.

In this new whitepaper, we start exploring the potential opportunities that cooperation unlocks, specifically looking at three big trends taking place today:

  • The growth of secondary and tertiary markets
  • The rise in new entrants into the CRE market
  • Unpredictable and changeable economic cycles

This whitepaper is SVN International Corp’s President and CEO, Kevin Maggiacomo’s last piece before his death in 2022. Thank you to Solomon Poretsky, SVN Chief Development Officer, and Cameron Williams, SVN Director of Research and Sales Operations, for their contributions.