Florida welcomed 36 million total visitors between January and March 2022, according to VISIT FLORIDA estimates.
It represented a 14% increase from the fourth quarter of 2021, and the third consecutive quarter overall visitation has surpassed pre-pandemic levels.
Approximately 34.1 million domestic visitors traveled to the state in the first quarter. Overseas travelers accounted for 1.3 million travelers during the quarter, an increase of 169% from the first quarter of 2021.
Quarterly hotel demand exceeded pre-pandemic levels for the first time in the quarter. Compared to the same period in 2021, the number of hotel rooms sold grew by 31.4% during the first three months of the year. Florida’s average daily rate was up over 38%, and its occupancy rate increased by nearly 24%.
“The data continues to suggest the number of people visiting Florida will continue to grow as so many have missed out on the opportunity to vacation due to the Pandemic,” commented Lauri Albion, Senior Advisor with SVN | Commercial Partners. “With pent up demand, I believe visitors from around the world will continue to to flock to Southwest Florida. This should bode well for the hospitality market across the region.”
Source: Gulfshore Business