SVN Lotus announced that it has changed its name to SVN Commercial Partners (SVNCP) in conjunction with another SVN office of the same name in South Florida.
The alliance allows each office to better leverage their operational synergies and expansive scale. Combined the entities have a primary market area that covers all of south and southwest Florida with a combined 4 offices, located in Boca Raton, Fort Myers, Port Charlotte and Sarasota, and Port Charlotte. The team includes about 30 people – 3 managing directors, 25 advisors and support personnel.
“The rebrand of SVN Lotus to SVN Commercial Partners was a natural because of all of the synergies between the two coastal offices,” stated Managing Director & National Land & Development Services Product Council Chairman Ashley Barrett Bloom. “The root of the success of SVN Lotus will remain the same in that the best interest of the client will remain the priority.”
The alliance of the two operations was planned in connection with a rebrand by SVN International which has recently retooled its national branding. The new look better integrates the SVN brand with the evolving CRE market and the resilient SVN business strategy.
“I am excited to help lead the expansion of SVN, with its culture of collaboration, in South Florida,” stated Scott Maesel, who owns offices in Chicago, Denver, and Cuba along with the operation in South Florida. “Our focus on tools, technology, and mentoring has been fundamental in attracting high quality advisors.”