The sale of the Sunseeker Resort Charlotte Harbor has closed and the new owners have renamed the troubled Port Charlotte property.
In a Securities and Exchange Commission filing Friday morning, Las Vegas-based Allegiant Travel Co. says the sale of the 785-room resort to the Blackstone Real Estate Group closed Thursday. Along with the resort, the sale, the filing states, includes an associated golf course and “related properties.”
The company received a $200 million cash payment — far below the $625 million it spent to build the property — and “expects to use the proceeds of the transaction to pay down corporate debt and for other general corporate purposes.”
With the transaction now complete, Blackstone has renamed the property the Sunseeker Resort Florida Gulf Coast, Curio Collection by Hilton.
According to a statement from Blackstone, “The rebrand underscores the resort’s commitment to providing world-class hospitality while broadening its reach to discerning travelers, as well as meeting planners and convention organizers nationwide.”
The Sunseeker, which opened in 2023 three years late and $235 million over budget, sits right off of a commercial strip on U.S. Highway 41 in Port Charlotte, across from a Chevron gas station and 1.7 miles south of an Ollie’s Bargain Outlet store.
The juxtaposition is important to note as the new owners seek to establish the property as luxury destination to compete with resorts in Naples, Captiva and elsewhere.
One way Blackstone seems to be looking to attract a wider clientele is by removing the Charlotte Harbor designation in the name and changing it to the more universally recognizable Florida Gulf Coast.
It will also have a built-in advantage over the discount airline with the Hilton Curio flag and its worldwide marketing reach and elevated branding.
The Curio Collection, Hilton says on its website, “is a global set of individually remarkable hotels hand-picked to immerse guests in one-of-a-kind moments in the world’s most sought-after destinations.”
Blackstone and the property’s management entity, Pyramid Global Hospitality, are embracing at least one of Allegiant’s practices: a push to attract business groups to the resort.
In the statement, it touts the Sunseeker’s “convention excellence” with 60,000 square feet of indoor and outdoor event and meeting space. That includes two waterfront ballrooms, two executive boardrooms, three event spaces, 12 meeting rooms and an ideation suite with three breakout rooms.
That sector of traveler helped push Sunseeker’s occupancy rate to 70% in the first quarter of this year, its highest ever, with one Allegiant executive saying the focus on business groups “is the model going forward.”
With the sale now complete, Allegiant exits a project that despite early promises seemed to be, for lack of a better term, jinxed.
There were numerous well-documented construction shutdowns over the years, including a 17-month work stoppage because of the pandemic and another one when Hurricane Ian damaged cranes on the site. There was a fire on the property and damage from Hurricanes Helene and Milton that also forced stoppages and cost overruns.
And if that weren’t enough, over the years the company dealt with labor shortages, clogged supply chains and the skyrocketing construction materials costs.
The Sunseeker includes two pools, a spa and salon, a 117,000-square-foot “ground level experience,” an adults-only rooftop retreat, 60,000 square feet of meeting space, a harbor walk, 20 restaurants and bars and the 18-hole golf course.